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The 2026 privacy landscape has reached a critical inflection point. With new state laws, strengthened enforcement, and AI-specific regulations converging, enterprise marketers face a compliance reckoning that demands strategic action now.
The average enterprise marketing team uses over 90 tools. Most can't quantify what this sprawl actually costs them. A systematic approach to stack rationalization can reclaim budget, clarity, and speed.
Enterprise marketing teams spend millions on automation platforms yet rarely invest in the governance frameworks needed to extract lasting value. Here's why that's the industry's most expensive blind spot.